Learn From Our Favorite 2025 Campaigns Like “Spotify Wrapped”

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Get inspired by brands that shared usage with their customers this year to deepen loyalty and engagement. It’s December, so you know what that means: It’s Spotify Wrapped season. (And Apple Music Replay, and Granola Crunched, and… the list goes on). I love how this time of year has become synonymous with brand usage and reflection campaigns—where all the companies I interact with tell me exactly what I did. There’s a good chance you want to do....