Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Upping the Ante on Consumer Convenience

Dan Brames , FIS Global | February 22 2017

Overarching theme for 2017? ConvenienceConvenience to customers has long been the name of the game. And attending last month’s NRF Big Show, I saw how much it still is. But the ways in which.

Seriously, Please Don’t Treat Your Loyal Customers This Way

Brenda Thielbar | February 21 2017

Having the same cable/internet provider for well over a decade, I openly admit that my expectations from this company are to 1) know me and recognize that I’m a loyal customer, 2) make it easy.

A Peek Into The Not So Distant Future

Florian Baur & Dr. Meinert Mellows , emnos | February 21 2017

In a technology driven world, what are the key trends for retailing?From self-driving cars to mobile payment systems and biometrics, technology is changing the world at an extraordinary pace &ndash.

Branding / Product Positioning

How Marketing Can Enable Sales To Use Video

Greg Kelly , Vidyard | February 20 2017

With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? Although it may be easy to claim that these parts of your business work together like &lsquo.

A Sweet New Logo: How One Small Business Owner Rebranded With Yellow And Brown

John Habib , Deluxe | February 20 2017

In our recent series about color pairings in logos, we highlighted the surprising effectiveness of yellow and brown combinations. Colors evoke certain feelings and associations, and yellow and.

Branding / Product Positioning

Delivering Great Customer Experience

Ken Bernhardt | February 17 2017

Providing great experiences for customers has become an important goal for many companies today.They recognize that creating compelling experiences is the best way to attract, retain and delight.

How The Worst QSR Apps Can Improve Customer Loyalty & Engagement

Lindsay Bloom | February 17 2017

Back in June 2016 ARC analyzed the mobile user sentiment of the native Android and iOS apps of 55 of the top 100 restaurant brands. In order to qualify for the analysis, brands had to have.

Why brand experience matters for QSRs

Kevin Murphy | February 17 2017

There’s been a lot of recent press about quick service restaurants (QSRs) and the advancements in technology that are attributed to well performing loyalty programs. As we learned through.

Adapting to the Changing Customer

The Baesman Team , Baesman | February 16 2017

Our team has been thinking about the changing customer quite a bit lately. As a leader in customer insights and customer loyalty, we quite literally see the customer change before our eyes through.

Conversational Commerce: What It Is and How to Use It

Brian Heikes , 3Cinteractive | February 16 2017

Online and mobile shopping is one of the most popular methods of buying what you need. But even with personalized content recommendations, personal shoppers and a host of other technological.

Do Loyalty Programs Cause Consumers to Spend More?

Andrew Cauthorn , DataCandy | February 15 2017

I belong to a number of reward and loyalty programs. My favorite program? The Capital One Venture Card. Two points for every dollar spent and an additional 40,000 points if you spend $3,000 within.

Six Common Customer Experience Strategy Pitfalls

The Mcorp Team , McorpCX | February 15 2017

For any organization striving to significantly improve customer experience, they need a plan to do so. That’s because the ability to design and deliver great customer experience doesn.

CX (Customer Experience)

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