Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Connecting Brands and People through Loyalty Programs

Theresa McEndree , Blackhawk Network | September 22 2017

Fast-changing media, ecommerce and constantly-connected consumers are among the reasons that building and keeping customer loyalty is one of the major challenges marketers are currently facing. New.

Loyalty / Rewards Programs

Is Your Digital Presence Eroding Your Customer Value?

Lior Arussy , Strativity Group | September 20 2017

It was the one question they forgot to ask. The bank designed a complete digital transformation that included sophisticated mobile and digital self-service platforms, which empowered employees to.

Trends in Using Mobile to Boost Loyalty & Consumer Engagement

Dan Slavin , CodeBroker | September 18 2017

When it comes to brands, consumers have far too many buying choices. They have come to expect having this array of choices and that means their loyalty to your particular brand depends in large part,.

Improve Profitability Through Customer Lifetime Value

The Cogensia Team , Cogensia Loyalty Solutions | September 14 2017

“Focus on your best customers.” “Go after the big fish.” “Drive greater customer profitability.”You have probably said some version of these statements to your.

Three Ways To Manage the Perils of CX-based Compensation Systems

Beth Benjamin , Medallia | September 13 2017

Most companies recognize the importance of great customer service and the importance of rewarding employees for great performance. Put these two things together, and it makes sense for companies to.

CX (Customer Experience)

Customers as Brands – Are You Loyal to Me?

Lior Arussy , Strativity Group | September 11 2017

What would you expect from a customer who has 2,000 followers on Instagram or more than 50,000 views on YouTube? Is she someone you would expect to be a loyal customer? If your answer is yes, think.

The Balance Between Acquisition and Retention

Gina Fleck | September 08 2017

Growing and maintaining a successful loyalty program requires a strategic acquisition and retention framework that brings in quality members and keeps them actively engaged over time. Many loyalty.

Customer Engagement

Surprise! 21% of Your Promoters Are Not Engaged

Ed Murphy , Strativity Group | September 07 2017

Exceptional employee performances deliver exceptional customer experiences – which in turn drive exceptional financial results. How confident are you that all your Promoters are actually.

Employee Engagement/Training

5 Tips for Building an Irresistible Mobile Loyalty Program

Dan Slavin , CodeBroker | September 06 2017

We use our smartphones for all kinds of activities nowadays from shopping to banking, so it makes sense that there’s a growing consumer demand for mobile loyalty programs. When we surveyed 1.

A Loyalty Experience

Justin Ramedia , Kobie Marketing | September 05 2017

How great UX engenders brand loyaltyI’ve been working on a deck for my executive team that talks about user experience. In it, I discuss what it actually means to work as a User Experience.

Is Your Loyalty Program Worth It? 5 Ways to Ensure Your Program Makes the Cut

The Bond Brand Loyalty Team , Bond Brand Loyalty | August 31 2017

Now in its seventh year, the Loyalty Report 2017 reveals that consumers have reached their Program engagement threshold despite an upward trend in new Program memberships. Our research.

Industry Trends 2017 – CPG Personal Care

The Snipp Team , Snipp | August 30 2017

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of multicultural populations, all-natural products.

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