Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Smart CMOs Avoid Data Overload

Mike Poyser , Aimia | May 03 2017

Customer experience is becoming a CMO responsibility, and the top marketing channels are those that lend themselves to personalizing that experience through effective use of data analytics and.

Delivering Emotion

Keith Chandler , Cartamundi USA | May 02 2017

Online grocery efforts need to have a plan to deliver emotion as wellIn an already challenging industry, online grocery shopping could diminish a grocer’s by eliminating the biggest competitive.

Stellar Loyalty and Loyalty360 Launch New Mobile Event App, Blending Digital & Physical Experiences

The Stellar Team , Marigold Engage + by Marigold | April 28 2017

Next generation of event app debuts at Loyalty Expo 2017; Stellar Loyalty CMO Narina Sippy to moderate panel on Customer Loyalty in Travel & EntertainmentFOSTER CITY, CA – April 28, 2017.

Customer Analytics: Moving Beyond KPIs

Jonathan Adler , PK | April 27 2017

Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics.

Top Trends To Future-Proof Your Loyalty Strategy

Sarah Lewthwaite , Movio | April 27 2017

To ensure the value proposition of your loyalty program is relevant, compelling and effective, it’s important to maintain an eye on trends in the loyalty marketing space. At Movio, we are.

It’s Time to be Distinct Again

Erin Raese | April 26 2017

Every day there’s another discussion on retail, store closings, and many articles pointing the finger at Amazon. Aside from Williams-Sonoma, most retailers haven’t seen a significant.

A Shift in Power Has Changed the Tides

Keith Chandler , Cartamundi USA | April 24 2017

The information age and the internet changed everything. Knowledge is power and consumers are more informed today than ever before. The internet has allowed consumers to bypass the gatekeepers.

3 Ways To Grow Engagement With Online Travel Rewards

Sebastian Grobys , Kaligo Travel Solutions | April 21 2017

The power that OTAs have in the market is growing. Consumers increasingly look towards the largest OTAs, often at the expense of the travel suppliers such as airlines and hotel chains.

7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value

Alexandra Gehringer , Idomoo Ltd. | April 20 2017

Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase.

Customer Engagement

Customer Marketing Can Save Retail

The Baesman Team , Baesman | April 19 2017

Retail has some troubling storms brewing for the future.It’s hard to say it could get much worse than the last couple of years, but it looks like the industry hasn’t hit rock-bottom quite.

Realizing The Potential of Data Monetization…Do I Have Your Attention Now?

Bill Schmarzo , Dell Technologies | April 18 2017

The importance of data has changed. As the volume, variety and velocity of the data grew over the past few years, the data has been transformed to provide organizations a broader, more granular and.

Data Analytics

Evolve or Die: What Other Industries Can Learn from Hospitality Loyalty

Laurie Efman | April 17 2017

It's no secret, I’m a hotel girl. Having worked in the hospitality industry for over a decade before joining rDialogue, my experience gives me a unique perspective on the industry. Today.

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