Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Email Marketing: Why Testing is Imperative

Brandon Keller, Account Services Supervisor , Xenial | January 29 2018

Increasingly, marketers are being asked to prove the value of their marketing campaigns and spend. And many of us face one gargantuan challenge after another, despite diminishing resources. So how do.

What Happened to Brand Loyalty?

Ken Greer , Augeo Marketing | January 29 2018

The evolution of brand loyalty marketingDoes it seem to you that customers aren't loyal to brands and their products any more?Today, shoppers research purchases online, price compare and then.

Smartphone Charging Stations Are 21st Century Drinking Fountains

Billy Gridley, CEO , Brightbox | January 26 2018

When a guest comes to your house, you greet them and ask: would you like a glass of water? You offer them an essential human amenity to help make them feel welcomed.What elemental amenities do.

Beware the Shiny Object

Jeff Norem , Augeo Marketing | January 25 2018

If you are in business, you are concerned about cyber security. The best solutions deploy technology and engage employees.It is that time of year again when the little part of me says it is time to.

Setting SMART Employee Engagement Goals for 2018

Kara Simon , Maritz Motivation | January 23 2018

Each new year brings inspiration and motivation to change. Resolutions for personal and professional goals are many, and the new year can bring opportunities to adjust programs and organizational.

How Loyalty Can Help Retailers Compete Against Amazon

The CrowdTwist Team , CrowdTwist | January 22 2018

According to data from One Click Retail, Amazon was responsible for about 44 percent of all U.S. e-commerce sales last year, or about 4 percent of the country's total retail sales figures.

Dos and Don’ts of Successful Reward Programs

Kim Otocki | January 22 2018

Most convenience stores share similar reasons for having a reward program – such as improving profitability and enticing customers to make incremental sales – but all reward programs are.

Amazon: Building Loyalty, In The Streets

Hugo St. John , Kobie Marketing | January 19 2018

In case you haven’t heard, Amazon.com has made it even easier for you to cough up some of your dollars over this past year—enter the Amazon Treasure Truck. For Amazon Prime.

Avoid These Legal Pitfalls in your Email Marketing

The Xenial Team , Xenial | January 17 2018

Note: This blog post should not be considered legal advice. For any questions regarding the law, please consult an attorney. Perhaps it goes without saying: it’s simply good practice.

Steve Madden Kicks Loyalty into High Gear

The CrowdTwist Team , CrowdTwist | January 16 2018

Retailers are optimizing the omnichannel approach to loyalty by investing in new strategies and technologies to reach customers wherever they are, cutting through the noise of a cluttered space with.

Gearing up for Gifting: Key Takeaways from NAPCO Research’s First Gift Card eCommerce Evaluation

Nate Smith, Head of Marketing , CashStar | January 16 2018

Evaluation Analyzes Gift Card Ecommerce Offerings of 100 Top MerchantsToday’s consumers demand great end-to-end experiences in store and online—and this expectation extends to gift cards.

Selecting an Email Marketing Vendor

By The Xenial Team , Xenial | January 15 2018

Marketers are tasked with promoting the business, building relationships with customers, and tracking results. Most marketers find themselves overwhelmed by disparate, disconnected tools and apps.

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