When a guest comes to your house, you greet them and ask: would you like a glass of water? You offer them an essential human amenity to help make them feel welcomed.
What elemental amenities do shoppers need? Obviously they need heat, light, restrooms, elevators, drinking fountains... In the Age of Mobile they also need connectivity and mobile power. This is why we consider smartphone charging stations to be 21st century drinking fountains for thirsty smartphone-wielding consumers.
In....