Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The CMO’s Guide to Customer Loyalty

The CrowdTwist Team , CrowdTwist | June 25 2018

As the technological landscape evolves, so does the role of Chief Marketing Officer. CMOs are tasked with the colossal mission of inspiring and guiding the overall brand vision and marketing.

4 Reward Program Dilemmas Solved

Sarah Hopkins | Guest Engagement, Reward Programs , Paytronix | June 25 2018

Roger Dow, creator of the Marriot Rewards Program, once said, “The first two years, I had peers trying to kill this idea a hundred times over.” Fortunately, Dow knew the key to.

5 Loyalty Best Practices for Subscription Companies

The CrowdTwist Team , CrowdTwist | June 21 2018

Subscription businesses have been growing rapidly during the past few years. In fact, there were over 2,000 subscription box services as of March 2016 and it’s estimated that the.

How Social Influencers Are Transforming Loyalty

The Snipp Team , Snipp | June 21 2018

“Loyalty marketing” is really just about making friends. Without a doubt, loyalty at its core is like a friendship; both sides offer up something of value, often more than the tangible.

4 Ways to Adapt to the Retailution

The Aimia Team | June 15 2018

Retail is one of the industries most affected by the influx of technology, changing consumer behaviors, and enhanced customer expectations. Looking toward retail’s future, we compiled some key.

$150 Billion Reasons Why the Lottery Industry Is Going Digital

Brad Marg , Marigold Engage + by Marigold | June 15 2018

The retail, travel, and restaurant industries have been investing in digital technologies for the past decade. The engagement activities timing between a brand and its consumers have never been.

Boosting Customer Engagement Through Marketing and Promotions

Peter Lowell, Customer Success Manager , CashStar | June 14 2018

Today’s consumers prefer gift cards nearly 2:1 over other marketing incentives, so it’s no surprise that the highest performing gift card programs leverage gift cards to drive sales and.

Four Ways Customer Loyalty Programs Strengthen Bonds With Your Consumers

Jon Siegal , Marigold Engage + by Marigold | June 14 2018

Knowledge is power — and getting to know your customers will give you just that. It’s the most effective way to learn to communicate effectively with your audience and make them feel.

Investing in a Customer First Engine Room

The Aimia Team | June 12 2018

Since the turn of the century, the age of information has seen masses of data dumped into disconnected silos across many retail organizations. Limited access, capability, focus and free time has.

Three Reasons Why I Stopped Eating at Your Restaurant

Stephen Stone , Paytronix | June 11 2018

Today’s customers can be your best friend or worst enemy. In an age where one shared bad experience can go viral and bring heaps of negative attention onto a brand, it’s important to.

Half of Americans Are Confused About Credit Card Rewards

Adam Craig , Deluxe | June 06 2018

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to.

New Research Shows the Increased Urgency with which Businesses are Engaging with their Social.

The Xenial Team , Xenial | June 04 2018

If you’ve ever questioned the necessity of regularly engaging with your guests via online reviews and other social media, findings from a recent analysis should convince you that these reviews.

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