Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Don’t underestimate the power of SMS for your loyalty program

Dan Slavin , CodeBroker | February 08 2018

Text messages can help you acquire and engage loyalty program members Getting people to join your loyalty program and keeping them engaged is a challenge, but with the rise of smartphones there are.

Approaching Consumer-Facing Programs: Asking the Right Questions to Deliver Maximum Impact

The W. Capra Consulting Group Team , W. Capra Consulting Group | February 05 2018

Earlier this year on CAPRAplus we discussed ensuring that the wants and needs of the consumer are put first when developing any consumer engagement program by asking the question, “Do my.

Racing Toward Mobile Payments

Ken Greer, CMO , Augeo Marketing | February 01 2018

Loyalty programs help drive mobile wallet adoptionI was speaking with a venture investor friend of mine recently who reminded me that predicting the future is not really that difficult. The challenge.

Co-Creation: Loyalty Marketing's Big Secret

Scott Lehner , Kobie Marketing | February 01 2018

Loyalty marketers are always looking for an edge that can push their loyalty efforts over the top. Success has been found in programmatic efforts that build customer reciprocity and status, or.

Why You Should Care about (and Care for) Your Company’s Social Media Reputation

Ann Olinger , Xenial | January 31 2018

If you are like most people, you thoroughly check out a business or a product online before you lay down your hard-earned money. Before the advent of online reviews, we would typically talk with.

How to Optimize Your Employee Rewards and Recognition Program

Ken Greer , Augeo Marketing | January 31 2018

Supporting efforts with strategically focused communications is key Tурiсаllу, programs aimed аt raising employee engagement target an employees' sense of bеlоnging (e.g., team building.

Employee Engagement/Training

Email Marketing: Why Testing is Imperative

Brandon Keller, Account Services Supervisor , Xenial | January 29 2018

Increasingly, marketers are being asked to prove the value of their marketing campaigns and spend. And many of us face one gargantuan challenge after another, despite diminishing resources. So how do.

What Happened to Brand Loyalty?

Ken Greer , Augeo Marketing | January 29 2018

The evolution of brand loyalty marketingDoes it seem to you that customers aren't loyal to brands and their products any more?Today, shoppers research purchases online, price compare and then.

Smartphone Charging Stations Are 21st Century Drinking Fountains

Billy Gridley, CEO , Brightbox | January 26 2018

When a guest comes to your house, you greet them and ask: would you like a glass of water? You offer them an essential human amenity to help make them feel welcomed.What elemental amenities do.

Beware the Shiny Object

Jeff Norem , Augeo Marketing | January 25 2018

If you are in business, you are concerned about cyber security. The best solutions deploy technology and engage employees.It is that time of year again when the little part of me says it is time to.

Setting SMART Employee Engagement Goals for 2018

Kara Simon , Maritz Motivation | January 23 2018

Each new year brings inspiration and motivation to change. Resolutions for personal and professional goals are many, and the new year can bring opportunities to adjust programs and organizational.

How Loyalty Can Help Retailers Compete Against Amazon

The CrowdTwist Team , CrowdTwist | January 22 2018

According to data from One Click Retail, Amazon was responsible for about 44 percent of all U.S. e-commerce sales last year, or about 4 percent of the country's total retail sales figures.

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