If you’ve ever questioned the necessity of regularly engaging with your guests via online reviews and other social media, findings from a recent analysis should convince you that these reviews can sway opinion – and revenue – for good or bad.
Research from Xenial and Merchant Centric shows a whopping 66% jump in online reviews for U.S. businesses over the past year. Among restaurants in the top 10 most reviewed categories, those numbers grew 64% between March 2017....