Supplier-Contributed Blogs

5 Data Secrets Behind the Success of World-Class Loyalty Marketing Programs

Josh Singer, WillowTree , WillowTree | May 19 2025

About a year ago I was attending an event at the Providence Performing Arts Center with my wife and my mother when I felt an elbow-nudge mid-show. My mom leans over and whispers, “We need to go.

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6 Tips for Future-Proofing Your Data to Enhance Personalization: A Quick Guide to Formatting and.

, WillowTree | May 13 2025

Personalized customer experiences aren't just accepted — they're expected, according to 80% of consumers in BCG's recent 23,000-person survey. From customized greetings to.

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