5 Data Secrets Behind the Success of World-Class Loyalty Marketing Programs

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About a year ago I was attending an event at the Providence Performing Arts Center with my wife and my mother when I felt an elbow-nudge mid-show. My mom leans over and whispers, “We need to go to Dunkin’ after the show.” “Why, Ma?” I didn’t think my mother was that addicted to caffeine. “It’s the last day of the month, and I need one more order to keep my Boosted Status.” Had my father been there, he would have....