Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Power Of Feelings: How Emotional Loyalty Can Revolutionize Malaysian Customer Experience

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | June 29 2021

Two customers A and B walk into a grocery store. Customer A visits the store every first week of the month, and shops with an organized list. They stick to previously used brands or opts.

Loyalty / Rewards Programs

Phygital Retail (And How It Is) Reinventing Retail Customer Engagement In India

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | June 18 2021

The pre-Covid levels of retail revenue in India seem farther away now. While many retailers hoped that 2021 would be the year of recovery, the second wave of infections have dampened their pace. Even.

Customer Engagement

A Marketer’s Guide to Enhance Rewards Program Experience in Indonesia

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | June 03 2021

Did you know that there is a better way to make your new customers behave like they have been buying your product for 10 years?Yes, you read it right! Your brand can attain this from refining.

CX (Customer Experience)

How Experiential Loyalty Enhances Customer Advocacy

The Capillary Technologies Team , Capillary Technologies | May 20 2021

It is an open secret that brands invest significant revenue to nurture loyal customers (research shows over 70% of brands invest more than 2% of total revenue)— after all, a 5% increase in.

Set Your Brand Value High With Empathetic Customer Engagement

Gitanjali Mittal, Capillary Technologies , Capillary Technologies | April 27 2021

The world expected a better 2021 with vaccination and a hope for a brighter tomorrow! And here we are, yet again standing still amidst chaos in the second quarter of the year. There are fresh.

Customer Engagement

How AI-Powered Segmentation Can Increase Marketing ROI

Rebecca George, Capillary Technologies , Capillary Technologies | April 21 2021

All brands vie to target customers with intelligent marketing, but a few get it right. Imagine if at the height of the pandemic, after spending a week browsing for a bigger apartment to shift.

Technology

Designing an Effective Fuel Retail Loyalty Program

Rebecca George, Capillary Technology , Capillary Technologies | April 14 2021

When it comes to garnering customer loyalty, Oil and Gas Retail companies face unique challenges. For one, fuel prices are highly regulated by the government and fluctuate with changes in the.

Loyalty / Rewards Programs

Deepen Customer Loyalty with Mobile App Gamification

Rebecca George, Capillary Technology , Capillary Technologies | April 07 2021

The human mind loves games.Around us, from millennials playing CandyCrush for hours on social media to gamblers losing all their money in casinos, there are plenty of examples of how games can be.

Loyalty / Rewards Programs

Channel the Power of Communication

Gitanjali Mittal, Capillary Technologies , Capillary Technologies | April 05 2021

With every brand trying to sell you something, it’s no surprise that the Internet is chock full of content and marketing messages.But which messages or ads do you really remember?If you spend.

Designing an Effective Mobile Loyalty Program

Dominic Machado, Capillary Technologies , Capillary Technologies | April 02 2021

Unleashing the full potential of mobile With smartphones accounting for 84% of the 2019 holiday season shopping, mobile loyalty programs present a clear and present.

2020 & Beyond: Adapt, Automate, and Accelerate!

Gitanjali Mittal, Capillary Technologies , Capillary Technologies | March 29 2021

No man is an islandCommunity & connections are integral to humans and we tend to do badly when isolated from each other.The irony is that it took us a pandemic to realize the need for building.

Technology

Hospitality Loyalty Program Strategies in the Post-COVID World

Dominic Machado, Capillary Technologies , Capillary Technologies | March 26 2021

The White ElephantWe are referring to the (erstwhile) frequent traveler’s elite status in glitzy hotel chains worldwide. If you have been a busy business traveler or a globe trotter, you will.

Technology

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