Preference Management: The Key to Customer Engagement

  • August 14 2017
  • Resource: Research And Reports
  • Eric Tejada

When advertising pioneer David Ogilvy made this now-famous remark, the relationship between companies and consumers was in the midst of a revolution. Specifically, the relationship was the revolution – the idea that personalized and powerful...Read More

The Foundation of Effective Consumer Engagement

  • May 11 2015
  • Resource: Research And Reports
  • Eric Tejeda, Director of Product Marketing, PossibleNOW

When advertising pioneer David Ogilvy made this now-famous remark, the relationship between companies and consumers was in the midst of a revolution. Specifically, the relationship was the revolution – the idea that serious and powerful...Read More

Improved Engagement Maturity Through Preference Management

  • March 24 2015
  • Resource: Research And Reports
  • Eric V. Holtzclaw, Chief Strategist, PossibleNow

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies across the buying cycle from acquisition to retention...Read More

Preference Collection Best Practices

  • March 11 2015
  • Resource: Research And Reports
  • Jeff Jarvis, PossibleNOW

For the purposes of this paper, “preference” is defined as a self-reported opinion related to interaction between customer and company on topics such as product interest, channel of choice and frequency of communication.These...Read More

Making the Case for Preference Management

  • February 25 2015
  • Resource: Research And Reports
  • Rob Tate, PossibleNOW

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should come as no surprise to anyone leading an...Read More

Establishing True Relationship with Your Customers

  • February 10 2015
  • Resource: Research And Reports
  • Eric V. Holtzclaw, PossibleNOW

Consumers’ expectations have changed. They want control over their communication with companies and they expect personalized, relevant messages. Marketing departments, customer support organizations and sales teams are forced to constantly...Read More

Realizing the BIG Value of "Small Data" Gaining Competitive Advantage Through Enterprise Preference Management

  • September 16 2013
  • Resource: Research And Reports
  • PossibleNOW

In a world abuzz about “Big Data,” there is a rapidly growing awareness of a major gap in strategic roadmaps: collecting and maintaining “Small Data.” As the industry struggles to define Big Data, let alone determine how...Read More

The Last Click: Addressing Mobile Shopping Cart Abandonment

  • June 03 2013
  • Resource: Research And Reports
  • PossibleNOW

Numerous studies have attempted to address and remedy shopping cart abandonment, both on the web and in the mobile space. This previous research has covered a wide range of topics to include user feedback, user behavior, user experience...Read More

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