Loyalty’s Growing Role in Maintaining Customer Relationship

  • March 26 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Eric Holtzclaw, Chief Strategist, PossibleNOW & Nola Ogunyemi-Craig, Head of Customer Loyalty, Cross Country Home Services

In the face of growing concern by consumers about privacy and increased government legislation around how customers can be contacted - consistent, content rich loyalty programs are the bridge for maintaining and growing your customer base.  ...Read More

Thought Leadership in Loyalty: Eric Holtzclaw, PossibleNOW

  • February 27 2013
  • Resource: Multimedia
  • Loyalty 360

Eric Tejeda interviews PossibleNOW's Eric Holtzclaw. Holtzclaw is the Vice President & General Manager of PossibleNOW's Preference Management Professional Services Organization. Eric shares his perspective on the importance of...Read More