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Loyalty360’s annual Loyalty Landscape survey, now in its fifth year, is officially underway. The results of the survey will enable the creation of the most comprehensive, full report to date on the state of customer loyalty. This year’s Loyalty Landscape report has been designed to meet the increasing needs of the Loyalty360 brand community in its search for a more in-depth and updated set of objective data points and metrics. So far, as many marketers know, these data points and metrics do not exist within the market by which brands can benchmark themselves.
No longer can brands just compare themselves to others within their own industry; they must have a complete view of programs, strategies, and trends across all verticals. With these exclusive benchmarks, brands will be able to better understand how they measure up when it comes to program size and sophistication, new technology adoption, loyalty program or strategy enhancements, managing customer expectations, internal support, and more.
While the Loyalty Landscape will include insights on loyalty programs, the report focuses on brands’ holistic approaches to enhanced customer experiences that drive customer retention and long term, profitable loyalty. The report delves into CX strategies and tactics, digital-first approaches, omnichannel consistency, personalization priorities, data management, security, analytics, employee engagement, support for CX, and even emerging technologies and technological advancements (AI, VR, etc).
This years’ Loyalty Landscape report will show how brands are focusing on and prioritizing current and future customer loyalty and customer experience strategies. This clarity will be shared through a collection of KPIs, metrics, and data points from 500+ brands marketers.
“As our brand membership and community continue to grow, we hear the need for information and unique metrics focused on customer loyalty and customer experience,” says Mark Johnson, CEO, Loyalty360. “As a result, this year’s Loyalty Landscape report will be truly unique. It is a report not only for marketers, but also one that was created based on the desires, feedback, and insights of our members. This year’s report will be groundbreaking, and we look forward to its release, along with the insights that meet the needs of our members.”
The Loyalty360 Loyalty Landscape will be released at Loyalty Expo, May 20-22nd in Charlotte, North Carolina. At the event, there will be a workshop session detailing the findings, benchmarks, and key data points within this year’s report.
The Loyalty Landscape summary report will be available to any brand that completes the survey before April 12, and the full report will be available for Loyalty360 brand members after the Loyalty Expo session this May. For those hoping to participate in this year’s survey, there is still time. To take this year’s Loyalty Landscape survey, visit: http://bit.ly/LoyaltyLandscape2019
For more information on Loyalty360 or Loyalty360’s Loyalty Landscape report, please visit Loyalty360.org or contact MarkJohnson@Loyalty360.org.
Loyalty360 is the only objective community for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we've created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. Visit us at Loyalty360.org or follow us @Loyalty360.