Loyalty360, The Association for Customer Loyalty, has announced the winners for its Best in Class Awards, which were awarded in a ceremony on the evening of October 24th, during the first day of the 2018 Customer Expo conference. The awards recognize brands that are innovating in nine categories, each representing important aspects of customer loyalty. Winners were chosen by the members of the Loyalty360 editorial staff, analysts, and feedback from Loyalty360 Customer Award judges. Nominations were based on several factors including Loyalty360 Award entries and nominations, interviews, overall program impact, and industry and association involvement over the past 18 months.

The winners are as follows:

Partnerships: 
ABC Fine Wine & Spirits 
Brierley + Partners 
AARP 
Caesars Entertainment 
Wyndham Hotels & Resorts 
YesWay 
  
Customer Focus: 
Sephora 
Craftworks Restaurants & Breweries 
SONY Rewards 
ULTA Beauty 
Domino’s 
Giant Eagle 
Chevron 
Hertz 
ABC Fine Wine & Spirits 
MGM Resorts International 
AARP 
YesWay 
  
CX Strategy: 
LIDS 
Giant Eagle 
VMware 
Overstock.com 
FedEx 
Ally Financial 
Best Western 
  
Customer Experience Team: 
Sephora 
Craftworks Restaurants & Breweries 
SONY Rewards 
VMware 
Luxottica 
Canadian Red Cross 
  
Program Strategy: 
LIDS 
ULTA Beauty 
Domino’s 
Luxottica 
AccorHotels 
Adidas 
Ally Financial 
Sleep Number 
  
Employee Focus: 
ULTA Beauty 
Overstock.com 
Caesars Entertainment 
  
Agency: 
Brierley + Partners 
Epsilon 
Lenati 
Baesman Insights & Marketing 
  
Technology: 
Epsilon 
Baesman Insights & Marketing 
SAP 
Oracle 
CrowdTwist 
  
Customer Loyalty: 
Chevron 
MGM Resorts International 
AccorHotels 
Hertz 
Adidas

“We continue to see an increased focus around all facets of customer, channel and brand loyalty. There is a vanguard in the industry that are proactively developing the processes that are creating unique and measurable experience and internal support, socialization of importance as to the impact of how true customer focus can bolster the brand in a powerful manner. It is a pleasure to have these brands, solution providers and consultants as members of Loyalty360, we appreciate all they do for the industry and their passion, commitment and focus is to be relished as stewards of this industry.” 
  
For more information about the Loyalty360 Customer Awards or Customer Expo 2018, contact carlystemmer(at)loyalty360(dot)org or visit our website at customerexpo.com. 
  
About Loyalty360 

Loyalty360 is an unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we've created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. 
  
About Customer Expo 

Loyalty360’s Customer Expo will focus on all aspects of the customer journey, including an exploration of crucial audiences both internal and external. Through a robust slate of best-in-class speakers and interactive discussions, actionable case studies, and proven world class technology suppliers, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends, and strategies that drive measurable behavioral change and quantifiable results.

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