By any measure, the Hilton HHonors loyalty program is staggeringly successful. But, company leaders believe they can grow it even larger.
Aaron Glick, VP of Hilton HHonors, participated in a revealing Q&A with Loyalty360 and discussed this phenomenal award-winning loyalty program.
Can you give me a background of the program and how it works?
Glick: Sure, Hilton HHonors is an industry-leading guest loyalty program that has seen more momentum than ever. While we’re a 27-year....