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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

2025 Holiday Guide and Insights
2025 Holiday Guide and Insights
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QSR Playbook for Gamification
QSR Playbook for Gamification
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The Ultimate Playbook for AI-Powered Loyalty: The Makeover Every CPG Brand Needs Now
The Ultimate Playbook for AI-Powered Loyalty: The Makeover Every CPG Brand Needs Now
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How to Make Loyalty Programs Pay Off: Unlock More Value by Embedding Rewards Deep in the Payment Experience
How to Make Loyalty Programs Pay Off: Unlock More Value by Embedding Rewards Deep in the Payment Experience
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The Definitive Guide to AI in Loyalty Programs: Building Lasting Customer Relationships
The Definitive Guide to AI in Loyalty Programs: Building Lasting Customer Relationships
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Infographic: Transform Your Loyalty Strategy with Data-Driven Insights on Emotional Connection
Infographic: Transform Your Loyalty Strategy with Data-Driven Insights on Emotional Connection
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Rewriting the Lifecycle Marketing Playbook with AI Decisioning
Rewriting the Lifecycle Marketing Playbook with AI Decisioning
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The Complete Loyalty Playbook for B2C Retail: Leading Your Shoppers to Long-term Loyalty
The Complete Loyalty Playbook for B2C Retail: Leading Your Shoppers to Long-term Loyalty
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5 Strategies to Build Loyalty and Maximize Revenue
5 Strategies to Build Loyalty and Maximize Revenue
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Fostering Affinity Through Smarter Loyalty Programs
Fostering Affinity Through Smarter Loyalty Programs
  • The Epsilon Team
  • June 04 2025
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Decoding Popular Loyalty Metrics
Decoding Popular Loyalty Metrics
  • The Epsilon Team
  • May 29 2025
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Man and woman at a counter with orange text overlay that says Transforming customer loyalty programs. Research-backed insights for driving visits, spend and market share.
Transforming Customer Loyalty Programs: Research-Backed Insights for Driving Visits, Spend and Market Share
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