Industry Contributed Research

It is estimated that companies spend billions of dollars every year trying to retain customers. One of the strategies that companies utilize is recognizing and rewarding loyal behavior. In fact, you are probably reading this paragraph, and maybe...Read More

Loyalty programs make up a big business. In the U.S. alone, companies spend about $2 billion annually on loyalty programs. Yet loyalty initiatives today are evolving. They are becoming more sophisticated and integrated, enabling consumers to have...Read More

Winning customers is crucial to the success of any brand, but keeping them is even more essential. At a time when competition is erce and brand loyalty is eeting, it’s in your best interest to implement a marketing strategy that turns one...Read More

Today, people want things faster, better, bigger -- and all for less. Retail shopping is no exception. Brands need an omnichannel approach to reach consumers, build relationships and create touch points throughout the customer journey, both online...Read More

New innovative technologies and modern digital platforms are constantly being championed in every corner of the marketing industry. In our hyper-connected culture, adopting this strategy usually makes sense. Digital innovation has changed...Read More

With the explosion of big data, it has become increasingly difficult for businesses to access and apply data in a timely manner using traditional database processes. For retailers, implementing an Agile process provides a new, better way to...Read More

The 2016 Bond Loyalty Report study was conducted in January of 2016. A sample of nearly 12,000 U.S. and over 7,000 Canadian consumers participated in this study through an online survey.   The report explores year-over-year changes in...Read More

CrowdTwist and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands over a one-month period from March 2016 to April 2016. The purpose of the survey was to study how leading brands are evolving the way they interact with consumers...Read More

Online retailing may have grown in leaps and bounds, but brick-and-mortar stores still account for the lion’s share of retail sales, projected to remain as high as 90% in 2018.1 The in-store experience is therefore still a prime focus for...Read More

If you’ve spent more than about 2.5 seconds engaged in any type of Customer Experience (CX) activity, you’ve undoubtedly heard of the Net Promoter Score℠ or Net Promoter System℠ (NPS). Since its release in 2003, NPS has received...Read More