Industry Contributed Research

We live in a world where everyday items—smartphones, automobiles, security systems, wearable devices, etc.—invisibly and seamlessly communicate with each other, sensing and controlling their environment as they stay connected to all of...Read More

The world's largest telco providers deploy SmartVideo programs to enhance their customer acquisition and retention initiatives. This report benchmarks the metrics that matter for personalized video programs at several use cases across the...Read More

Card-linked offers (CLOs) have paved the way for the convergence of payment transactions with coupon/ discount delivery, are bringing more customers through the doors of participating merchants and are keeping interest high in credit/debit cards...Read More

The What Do Digital Marketers Really Want in 2015 report also includes top areas of investment for marketing activities, staffing, technology and more.According to the survey, high performing marketers not only plan to invest more into social and...Read More

When company executives hear words such as “Economy declining” or “Market slow down”, there is the inevitable move to tighten belts and weather the upcoming storms. Discretionary spend is reduced or altogether removed,...Read More

When advertising pioneer David Ogilvy made this now-famous remark, the relationship between companies and consumers was in the midst of a revolution. Specifically, the relationship was the revolution – the idea that serious and powerful...Read More

In November 2014, InMoment launched a survey to consumers and brands alike. In it, we asked them to rank six developing customer experience (CX) trends in order of importance. We also asked them to share their insight into other important CX...Read More

Across the U.S., membership continues to grow in loyalty programs offered by brands, and loyalty-based rewards are already becoming a standard form of currency in digital wallets and mobile transactions—two trends that provide...Read More

Loyalty programs have seen several phases in the industry. From stamp cards to surprise and delight, all the way to points programs, one thing that is common amongst this business strategy is maintaining -- and increasing...Read More

Loyalty has changed .Consumers demand more than just coupons and discounts. For 2015, it’s all about the customer. Brands must offer experiences and rewards that are personal, relevant, and highly targeted to move the needle...Read More