Industry Contributed Research

Any marketer who sets out to earn customer loyalty quickly learns that it can be an elusive goal. Loyalty is tricky. It can be hard to define, difficult to earn and oh so easy to lose. That’s why we created this guide. To help you master...Read More

FREQUENT-FLYER PERKS CAN BE AMAZING— a private check-in lounge and front-of-the-line security, gate-to-gate service in a luxury vehicle, complimentary bottle of in-flight bubbly to celebrate a special occasion, or access to exclusive events...Read More

Creating relevant and engaging experiences for customers might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. We...Read More

It’s easier to keep customers hooked than it is to initially attract them. Time and time again, research and actual sales show it’s simpler and more advantageous to cater to current customers. You know them; they know you. Indeed,...Read More

Trust that personal data will be handled appropriately is gaining in importance as a brand differentiator. While companies are becoming increasingly effective at collecting and harvesting customer data to enhance the customer experience and drive...Read More

Loyalty is changing faster than ever before. The game is being disrupted by escalating customer expectations, perpetual new players, evolving technologies, and a game board that’s constantly in flux. Brands must shape-shift with the living...Read More

Is it an immersive event complete with free entertainment and free samples; the feeling you get when being greeted by the concierge of a luxury hotel; or peace of mind knowing your online order has arrived and is securely tucked inside your front...Read More

How often do you recommend brands on social media?  Whether it’s tagging yourself at a restaurant and saying how great the food was, posting a picture of a product you own and love, or simply sharing some branded content — you...Read More

In today’s commercial environment, customers expect the brands they know and love to "know" them back. Most brands recognize the strategic importance of personalization, and yet delivering a customized experience beyond basic email...Read More

Behavioral economics is causing quite a buzz these days, especially as it relates to marketing. Doesn’t every marketer want to know what truly drives consumer behavior -- and how to influence it? Behavioral economics offers some important...Read More