Industry Contributed Research

The retail industry has traditionally been characterized by low margins and high fixed costs, with ever-looming price wars on the horizon. Digital technology has contributed to these challenges by providing emerging businesses with online tools...Read More

With the rise of big data, segmentation has become more important to company growth strategies and the bottom line. However, many companies have not unlocked their full potential by doing the right types of analysis. Behavioral segmentation, i.e.,...Read More

Drawing in new loyalty program members has become more challenging in an age when consumers demand more from brands and have multiple channels competing for their attention. That’s why it’s crucial to get strategic about loyalty...Read More

Millennial consumers, aged 18-34, are continuously changing the way U.S. retailers think, sell and measure success. Retail competition is tough. Pricing is continually competitive. A whole new and dynamic customer experience is required to attract...Read More

As competition increases, brands continue to contend for new customers, as well as work to retain existing ones. No matter whether you are concentrating on acquisition or retention—or both—customer loyalty remains a critical part of...Read More

It’s one thing to catch the eye; it’s another to hold the gaze. In hopes of attracting the attention of today’s demanding customers, marketers often spend inordinate amounts of time designing the “perfect” loyalty...Read More

Launching a loyalty program is an important initiative, but just activating one isn’t enough. To make the financial investment and resource allocation involved in such initiatives worthwhile, brands must ensure they are getting the most out...Read More

Social media has become a vital component of consumers’ daily communication and engagement activities. The platform has changed the way marketers share information and the ways in which they engage consumers. Yet many...Read More

Integrating Customer Experience and Customer LoyaltyPart One: Building a Customer-Centric OrganizationBusinesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have...Read More

Refer-a-friend programs are a familiar sight in retail. They’re a powerful way to bring in new customers who spend more money and bring in even more new customers like themselves.But not all referral marketing is created equal. The easier a...Read More