RICHMOND, Va., Sept. 22, 2011—When it comes to customer astonishment, 32 percent of loyalty marketing respondents said they are in development with their strategy and an equal number noted that it’s “on their radar screen” to develop one. Nearly 60 percent felt that the most useful strategy for astonishing customers included recognition and personalization.
This survey was conducted during a webinar presented last week by Mike McDonnell, Vice President of Product Management and Client Solutions with....