Say Hello to the HelloWorld Loyalty Barometer Report: Part II

  • April 17 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

This article is the second in a series in which Gina Fleck, HelloWorld’s Director of Loyalty, discusses key insights from her organization’s 2019 Loyalty Barometer Report. Be sure to read the first part here.   Among the...Read More

Say Hello to the HelloWorld Loyalty Barometer Report

  • April 15 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

In the loyalty world, understanding customers is make-or-break. We’re witnessing a changing loyalty landscape, in which data acquisition and experiential rewards are becoming a central part of the industry. Through these changes and...Read More

Four Best Practices for Surprise and Delight

  • March 29 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

It’s 2019, and for consumers, the Apollonian appeal of “points-for-rewards” is beginning to lose ground to the Dionysian lure of “surprise and delight.” The former model has a communicable value proposition, but the...Read More

HelloWorld, A Merkle Company, Executive Discusses Changing Loyalty Environment

  • March 12 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

The loyalty landscape is changing. While transaction-based programs are still abundant, programs that offer unique experiences are becoming more and more common. (So common, in fact, that we dedicated a recent webinar to this topic.) In this...Read More

New Research on How Consumers Value Prizing

  • December 11 2018
  • Resource: Daily News
  • Loyalty360 Editorial Staff

The most successful loyalty solutions incorporate ways to keep members engaged in the program. HelloWorld’s unique approach to driving loyalty includes chances to win, which are proven to spark interest and keep people coming back. But when...Read More

HelloWorld Discusses Customer Loyalty and Experience

  • December 04 2018
  • Resource: Daily News
  • Loyalty360 Editorial Staff

HelloWorld is a digital marketing solutions company that specializes in strategizing for and developing loyalty programs. The company offers promotions such as sweepstakes, games, trivia, contests, and polls to spark engagement with customers. It...Read More

The Right Way to Write Loyalty Copy

  • November 15 2018
  • Resource: Daily News
  • Loyalty360 Editorial Staff

HelloWorld is a digital marketing solutions company that specializes in the creative strategy and development of loyalty programs. It uses technology and marketing campaigns to create brand-customer interactions, drive demand, and accelerate...Read More

Behind the Scenes of Paw Points Loyalty – a Q&A with HelloWorld and Fresh Step

  • September 27 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

HelloWorld is a digital marketing solutions company that specializes in the strategy and development of loyalty programs. It uses technology and marketing campaigns to create brand-customer interactions, drive demand, and accelerate growth.  ...Read More

How Marketers Can Use Voice Technology to Drive Loyalty and Engagement

  • August 15 2018
  • Resource: Daily News
  • Chris Brosey | Loyalty360

Voice-enabled technology has become a big part of our lives, and as a marketer, you may have started experimenting with voice-activated technology. But voice is still largely untapped within loyalty and promotion strategies. And the opportunity...Read More

SweeTARTS Just Got Sweeter with HelloWorld

  • April 19 2018
  • Resource: Daily News
  • Chris Brosey, Loyaly360

This week, to celebrate the launch of its new SweeTARTS gummies, Nestlé is inviting consumers to show off their passions for a chance to win $10,000 or over a hundred sweepstakes prizes, including $75 gift codes from Best Buy, Amazon, and Visa...Read More

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