2019 Loyalty Barometer Report: What Consumers Think of Loyalty & Reward Programs

  • March 05 2019
  • Resource: Research And Reports

In 2017, HelloWorld, A Merkle Company released its first Loyalty Barometer Report -- a look at how consumers really feel about reward programs and where brands may need to pivot to accommodate consumer preferences. Due to the quickly-evolving...Read More

Prizing Report: Nine Insights for a Solid Prizing Strategy

  • December 04 2018
  • Resource: Research And Reports
  • The HelloWorld Team

The challenge to convert consumers is greater than ever.  Between traditional advertising, email blasts, text messaging, and various social media outlets, consumers are inundated with endless communications from brands. As a result, it has...Read More

A Marketer’s Guide To Behavioral Economics

  • August 07 2018
  • Resource: Research And Reports
  • The HelloWorld Team

Behavioral economics is causing quite a buzz these days, especially as it relates to marketing. Doesn’t every marketer want to know what truly drives consumer behavior -- and how to influence it? Behavioral economics offers some important...Read More

Consumer Behavior Data in Digital Purchase Validation Programs

  • November 13 2017
  • Resource: Research And Reports
  • The HelloWorld Team

Historically, CPG brands have struggled to get access to specific purchase behavior data. Retailers hold this data, of course. They know everything consumers buy, how often, under what circumstances, and what motivates their behaviors. However...Read More

2017 Shopper Research on Digital & In-store Engagement

  • July 20 2017
  • Resource: Research And Reports
  • The HelloWorld Team

Mobile has become the ultimate shopping buddy, connecting consumers to their favorite brands at all phases of the consumer journey and influencing purchase decisions in the store. While clothing and restaurant brands were among the first to...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?