Voice-enabled technology has become a big part of our lives, and as a marketer, you may have started experimenting with voice-activated technology. But voice is still largely untapped within loyalty and promotion strategies. And the opportunity for marketing and engagement can be foggy.
Loyalty360 interviewed Michael Puffer, Senior Director of Strategy at HelloWorld, for his take on the future of voice within loyalty programs.
Q. Why should I use Voice technology in my loyalty program?
The beauty of voice activation is its simplicity....