CONTENT GALLERY

As loyalty strategies and programs are becoming a standard amongst brands, there is a need to stand out among the crowd, and an even greater need to keep the loyalty programs fresh. Customers tire of the same gimmick. Brands need to address...Read More

Customer Loyalty programs and strategies are an excellent way to increase engagement and gain new customers, but they are also a gateway for scammers and fraud. Brands’ definitions of fraud can range significantly - from simply sharing a...Read More

While the term “customer loyalty” has many broad facets, from personalization to gamification, perhaps nothing is more important to fostering long-lasting customer loyalty than anemotional connection with customers. Emotional loyalty...Read More

As 2022 kicks off, marketers, loyalty teams, and supplier partners are diving into a new period of customer loyalty plans and projects. A new year always brings additional opportunities, but in the world of customer loyalty, it can be difficult...Read More

Every transaction between a customer and a travel or hospitality brand enables that brand to learn and understand more about that consumer. And when it comes to interacting with that customer, those hotels and airlines have an opportunity to...Read More

Julie Bustos, SVP, Marketing Innovation, The Lacek Group Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through four lenses: customer identification, customer...Read More

Michelle Wildenauer had just sat down in her seat on a Delta flight — her first in over a year since the pandemic began — when an attendant stopped by to chat. “She said, ‘Welcome back, Ms. Wildenauer — we see this...Read More

As websites and other platforms restrict the use of cookies and similar tactics to collect consumer data thanks to newer regulations and increasing privacy concerns, brand marketers who have begun shifting to deeper personalization in an effort to...Read More