CONTENT GALLERY

The customer loyalty landscape is undergoing a profound transformation, marked by unprecedented opportunity but also uncertainty — brought on by changing customer preferences, an array of new, disparate technologies, limited internal...Read More

Our strategy and data experts dusted off their crystal balls (which is to say, they mined decades of combined insights and innovative thinking) to collect and analyze the top five trends you should consider this year. From the wow factor to...Read More

Between high inflation and supply chain issues, financial experts believe the U.S. has a 70% chance of facing a recession in 2023. Consumers are already preparing for  large reductions in non-essential spending. With more price and value...Read More

Customer loyalty should be a crucial aspect of any company’s business strategy. In the ever-evolving landscape of technology and customer expectations, it’s more complex than ever for brands, agencies, and supplier partners to...Read More

Heading into 2023, major economic changes from the past few years will impact consumer behavior. Between supply chain issues and e-commerce growth during the pandemic and the potential of a recession, understanding the current landscape of...Read More

Generation Z presents new challenges for marketers. This digitally native demographic has a unique sense of self and its motivations are defining consumerism. In this white paper, The Lacek Group explores the attitudes and behaviors of Gen Z and...Read More

2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both our personal and work lives. Indeed, last year tens of thousands of businesses filed for bankruptcy,...Read More

A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that recent events (like the pandemic and divisive politics) changed how people think about brand loyalty and what they expect from a modern program...Read More

The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the ways we work and learn, the ways we transact business, and the ways we connect with one another.After the disruption and...Read More

Loyalty marketing and CX are stronger together by building frictionless experiences for all and creating personalized experiences for a brand’s best customers. By delivering, prioritizing, and personalizing experiences at each touch point...Read More