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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In today’s loyalty landscape, brands can become overwhelmed by the number of technology solutions available promising to meet their unique needs as they build out organizational and loyalty strategies. Working with existing technologies and...Read More
Loyalty360 engaged Bill Baker, CEO at The Lacek Group, to talk about how customer loyalty has evolved, new possibilities for the loyalty industry, and the new technologies impacting the loyalty landscape today. For more than 25 years, Lacek has...Read More
Across the globe, artificial intelligence (AI) and machine learning (ML) technologies are changing the way people interact — whether it’s in the pursuit of a product, service, need, or simply for pleasure. Without a doubt, the adoption...Read More
As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to remain compliant and where to begin. With challenges...Read More
Business-to-Business (B2B) loyalty programs might not claim the largest footprint in the loyalty space, but their value cannot be ignored. As companies seek to build, strengthen, and keep relationships with business customers, it is critical to...Read More
Following pandemic shutdowns, supply chain issues, market disruptions, staffing shortages, and inflation concerns, consumers in the current market face a lot of economic uncertainty. From buying a home to the cost of eggs, costs are unstable...Read More
As the customer loyalty ecosystem expands more into digital environments and new technologies, these new elements provide a variety of benefits to loyalty programs. Changing technology continues to improve the loyalty environment, however...Read More
As the U.S. prepares for Super Bowl LVII, the marketing world is facing a shift in Super Bowl advertising. The coveted Half-Time TV spots — which cost millions of dollars for 30 seconds of time — were the focus of Super Bowl marketing...Read More
Today’s brands can no longer rely simply on points to earn and retain customer loyalty. The future of loyalty lies in brand advocacy, creating relationships with consumers that extend far beyond the transaction. To be top of mind even when...Read More
Brand-to-brand partnerships are a significant area of interest for organizations looking at new ways to engage customers. However, it seems to be an area where there is either great success or great struggles for marketers. The way a brand...Read More