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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Should consumers expect that loyalty programs can be sustained by delivering transformative, emotional customer experiences alone? Not according to loyalty expert Chris Barnett, who believes in the importance of balancing emotional and rational...Read More
Given all the heightened consumer expectations and, along with those, attendant power, brand officials realize the race for long-term customer loyalty is on and it’s a marathon, not a sprint.
Loyalty360 talked to Michelle Wildenauer, Senior...Read More