Making a Case for Loyalty Program Balance

  • February 01 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Should consumers expect that loyalty programs can be sustained by delivering transformative, emotional customer experiences alone? Not according to loyalty expert Chris Barnett, who believes in the importance of balancing emotional and rational...Read More

Why Cultivating Customer Loyalty Is More Important Than Ever

  • January 16 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Given all the heightened consumer expectations and, along with those, attendant power, brand officials realize the race for long-term customer loyalty is on and it’s a marathon, not a sprint. Loyalty360 talked to Michelle Wildenauer, Senior...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?