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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Founded in 1993, The Lacek Group designs, builds, and maintains loyalty programs for top brands across the globe. As part of the Ogilvy network, the Lacek team converts disconnected tech stacks and processes into successful CRM programs...Read More
In Loyalty360’s Brand Marketer Research Report: 2024 State of Customer Loyalty, brand marketers surveyed indicated that they believe the investments made by their organizations in loyalty programs and strategies are paying off. Seventy-two...Read More
An omnichannel approach delivers many ways for customers to engage across retailer websites and online platforms, through social media, via mobile apps, and, of course, in-store. Today’s consumers not only expect an omnichannel experience...Read More
Multinational analytics and advisory company Gallup Inc. has studied the employee experience for 25 years, highlighting the value of making employee engagement a priority. Gallup reported that, in 2023, employee engagement &ldquo...Read More
In 2020, Google reported it would remove the tracking technology more commonly known as “cookies” from its widely used Chrome browser, raising concern among brand marketers and other digital advertisers. Companies and online...Read More
Department stores well-known for their longevity in the marketplace and their traditional reputations are seeking ways to engage a younger generation of customers. Many of these established retail brands—Macy’s, Nordstrom, etc.&mdash...Read More
Early in 2024, Kroger ended its self-checkout-only experiment in Dallas. Other stores, like Target and Dollar General, have also adjusted their self-checkout procedures. According to a July 2024 report from NBC News, Five Below is eliminating self...Read More
In today’s loyalty landscape, brands can become overwhelmed by the number of technology solutions available promising to meet their unique needs as they build out organizational and loyalty strategies. Working with existing technologies and...Read More
Loyalty360 engaged Bill Baker, CEO at The Lacek Group, to talk about how customer loyalty has evolved, new possibilities for the loyalty industry, and the new technologies impacting the loyalty landscape today. For more than 25 years, Lacek has...Read More
Across the globe, artificial intelligence (AI) and machine learning (ML) technologies are changing the way people interact — whether it’s in the pursuit of a product, service, need, or simply for pleasure. Without a doubt, the adoption...Read More