Challenges of Measuring Emotional Loyalty and Fostering Unified Support

  • July 21 2022
  • Resource: Daily News

When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses need to be savvy about not only what their customers want and need, but what will encourage cooperation...Read More

Challenges of Building Emotional Loyalty in Changing Customer Landscape

  • July 15 2022
  • Resource: Daily News

Many businesses are incorporating emotional loyalty plans into their customer loyalty strategies; however, with the ever-fluctuating changes in consumer behaviors, it is challenging for brands to know the best approach to building the relationship...Read More

Innovative Rewards Strategies Strengthen Customer Loyalty

  • April 05 2022
  • Resource: Daily News

As loyalty strategies and programs are becoming a standard amongst brands, there is a need to stand out among the crowd, and an even greater need to keep the loyalty programs fresh. Customers tire of the same gimmick. Brands need to address...Read More

Loyalty Fraud and Gaming – What Brands Can Do to Combat the Fraudsters

  • March 28 2022
  • Resource: Daily News

Customer Loyalty programs and strategies are an excellent way to increase engagement and gain new customers, but they are also a gateway for scammers and fraud. Brands’ definitions of fraud can range significantly - from simply sharing a...Read More

Loyalty360 Supplier Members Share Keys to Success for Creating Emotional Loyalty

  • January 25 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

While the term “customer loyalty” has many broad facets, from personalization to gamification, perhaps nothing is more important to fostering long-lasting customer loyalty than anemotional connection with customers. Emotional loyalty...Read More

Customer Loyalty Key Drivers and Trends for 2022

  • January 04 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As 2022 kicks off, marketers, loyalty teams, and supplier partners are diving into a new period of customer loyalty plans and projects. A new year always brings additional opportunities, but in the world of customer loyalty, it can be difficult...Read More

How Travel and Hospitality Brands Can Deliver Real-Time, Personalized Interactions

  • July 23 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Every transaction between a customer and a travel or hospitality brand enables that brand to learn and understand more about that consumer. And when it comes to interacting with that customer, those hotels and airlines have an opportunity to...Read More

How to Leverage Your Data, Part 3: Actioning on Consumer Data to Drive Incrementality

  • June 28 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Julie Bustos, SVP, Marketing Innovation, The Lacek Group Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through four lenses: customer identification, customer...Read More

The Lacek Group’s Vision is Clear in Designing Loyalty Programs

  • June 08 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Michelle Wildenauer had just sat down in her seat on a Delta flight — her first in over a year since the pandemic began — when an attendant stopped by to chat. “She said, ‘Welcome back, Ms. Wildenauer — we see this...Read More

Improved Personalization and Deeper Insights from Zero-Party Data

  • April 22 2021
  • Resource: Daily News

As websites and other platforms restrict the use of cookies and similar tactics to collect consumer data thanks to newer regulations and increasing privacy concerns, brand marketers who have begun shifting to deeper personalization in an effort to...Read More