CONTENT GALLERY

Despite advancements in marketing technology, brands and marketers still struggle to create a single, unified view of the customer. To overcome this problem, Cheetah Digital has announced the debut of its Customer Engagement Suite. The Customer...Read More

Over the last 18 months, Loyalty360 has seen a good deal of mergers and acquisitions. We’re seeing organizations acquire the necessary assets to support the full customer lifecycle. This helps enhance capabilities and better serve clients...Read More

Most marketers understand that customer expectations have increased in the last few years. Before the advent of mobile technology, brands could content themselves with push marketing and mass communications. Now, though, customers have a vast...Read More

Loyalty programs can be significantly impactful on customers and beneficial to brands. The sophistication of some loyalty programs can create even stronger relationships between customers and brands.   But, how do you know when your loyalty...Read More

So why will VIZIO’s Fandemonium loyalty program, which launched in 2013, end on May 31?   Loyalty360 asked a couple of its member companies to weigh in on the decision to end the Fandemonium loyalty program.   Evan Magliocca...Read More

Sometimes, viewing customer loyalty through another lens can inform a company’s decisions in a different light.   Loyalty360 talked to Mario Invernizzi, General Manager EMEA, Stellar Loyalty, about loyalty marketing in Europe and the...Read More

Can Macy’s new Star Rewards loyalty program overcome sinking sales and profits and plunging net income and same-store sales that have shadowed the venerable retailer in recent years? On Wednesday, officials at Macy’s announced the...Read More

The restaurant space is intensely competitive today, with brands seeking differentiation on all fronts. Boosting the customer experience in a definitive fashion can drive customer loyalty efforts.   Loyalty360 talked to Jon Siegal, vice...Read More

Foot Locker CEO Dick Johnson didn’t mince words about his company’s poor second-quarter fiscal performance but discussed at length the moving parts at play in an incredibly fast-moving world of customer loyalty. “We do not...Read More

Officials at GreenTree Hospitality Group, the 14th largest global hotel brand with more than 2,600 hotels worldwide, sought to make their loyalty program different and unique. Enter Stellar Loyalty. GreenTree selected Stellar Loyalty to provide...Read More