CONTENT GALLERY

Kobie Marketing, a recognized leader in loyalty marketing, recently announced a new addition to bolster its retail expertise.Erica Thompson Moran has joined the company as Retail Advisory Consultant, bringing 20 years of experience in the retail...Read More

As the retail industry dissects 2013’s holiday shopping results, GE Capital’s Retail Finance business and Kobie Marketing are introducing a new Integrated Multi-Tender Loyalty (IMTL) solution this week that leverages GE Capital Retail...Read More

Kobie Marketing, a St. Petersburg-based company and global leader in loyalty marketing, has set a new donation record of 21,783 pounds of food items and another $2,693 in cash donations made out to the St. Petersburg Free Clinic. The local...Read More

In its quarterly review, global loyalty marketing firm Kobie Marketing focused on the airline, travel, and hospitality industries and examined how brands can meet challenges and drastically improve traveler perceptions through their loyalty...Read More

Creating emotional ties to members is a great way to re-engage customers in a brand loyalty program according to David Andreadakis, VP of loyalty strategy for Kobie Marketing.During Tuesday’s Loyalty 360 webinar, “Quick Tips: How to...Read More

Kobie Marketing to present a webinar that will detail the steps that retailers can take to mitigate the current member engagement challenge, implement value-added improvements to their programs, and educate executives about the warning signs to...Read More

‘Verizon Small Biz Rewards Program’ Serves as a Model for Driving B2B Loyalty Engagement in Small Business Sector Kobie Marketing, a recognized leader in the loyalty marketing industry, worked with Verizon to revamp its loyalty...Read More

Marketers face several challenges in integrating loyalty programs, according to Suresh Vittal, customer intelligence analyst for Forrester Research, who discussed the issue in a webinar on loyalty technology pitfalls sponsored by Kobie Marketing...Read More

Upcoming Loyalty 360 Webinar with Kobie Marketing featuring Forrester Research will outline the pitfalls and opportunities to overcome the most prevalent loyalty technology challenges. Even the most successful loyalty programs face significant...Read More

Lines are becoming blurred between marketing channels and media in a way that has a huge impact on how customer’s want to experience your brand. Omnichannel Loyalty (OCL) is the key to bringing this all together. Omnichannel loyalty (OCL...Read More