As the retail industry dissects 2013’s holiday shopping results, GE Capital’s Retail Finance business and Kobie Marketing are introducing a new Integrated Multi-Tender Loyalty (IMTL) solution this week that leverages GE Capital Retail Finance’s 80 years of expertise and a leading customer engagement and loyalty technology platform from Kobie Marketing. The IMTL solution brings together credit and non-credit programs, so they no longer compete with each other or exist in parallel.
“As a customer-centric organization....