SAP Executive Discusses the Best Way to Improve the Customer Experience

  • October 23 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

At Loyalty360, we’ve seen from our research that many brands have been successful in improving the customer experience through employee engagement initiatives. The basic thinking behind these initiatives is that the key to achieving customer...Read More

Upscaling Marketing in the Mid-Market with SAP

  • June 10 2019
  • Resource: Daily News
  • Peter Mills | Loyalty360

Technology adoption is a serious challenge in today’s customer loyalty space. Brands have to figure out which technologies will benefit them and which providers they should choose. In addition, brands need to know how the size of their...Read More

SAP Announces New Solution for Customer and Employee Experience

  • May 08 2019
  • Resource: Daily News
  • Duy Nguyen | Loyalty360

SAP has just launched a new way for consumers to interact with businesses. enterprises interact with each other. Three months after its acquisition of Qualtrics, SAP has rolled out 10 new offerings that combine experience data (X-data) with...Read More

Trust Is the Foundation of Customer Experience

  • January 31 2019
  • Resource: Daily News
  • Patrick Barney | Loyalty360

The current marketing environment is saturated with loyalty solutions. One method brands have adopted to differentiate themselves in this environment is to curate engaging customer experiences. However, even as experiences promise deeper emotional...Read More

Loyalty360 and SAP Partner to Understand the Ever-Changing State of the Modern Customer

  • August 09 2018
  • Resource: Daily News
  • Patrick Barney

At Loyalty360, we believe that marketers should focus their efforts on driving customer, channel, and brand loyalty. Customer loyalty is finally being recognized as a powerful marketing tool, but gaining it still presents a major challenge for...Read More

Personalization a Challenge for Brands; Showing a Need for Contextualized Customer Experiences

  • December 15 2015
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Personalization is an omnipresent buzzword in the loyalty marketing industry, especially during the hectic and furious holiday season. Yet, many brands are not achieving the personalization levels they yearn for, revealing a need for more...Read More

SAP Releases Newest Version of CRM Solution

  • December 14 2015
  • Resource: Daily News
  • Steve Taggart, Loyalty360

Software solutions giant SAP recently announced the newest release of SAP Digital for Customer Engagement. The new version is a CRM solution targeted at individuals and small teams. Originally released to consumers in May 2015, SAP Digital for...Read More

Loyalty360 and SAP Present: Key Components of the Next Generation Marketing Foundation

  • September 23 2014
  • Resource: Daily News
  • Loyalty360

SAP to present a webinar that explains how companies can set the stage to make customer experience a top priority and driving force behind engagementThere’s no denying that customer engagement should be of utmost importance in any company...Read More

Loyalty360 and SAP Present: Want Customers? Get Engaged!

  • August 28 2014
  • Resource: Daily News
  • Loyalty360

SAP to present a webinar that focuses on the challenge of consumer control, and the opportunity to develop meaningful relationships based on trust.For most businesses, customer interaction has traditionally been a one-way street. With the arrival...Read More

Real-Time Marketing Optimizing and Allocating – Myth or Reality?

  • October 24 2013
  • Resource: Daily News
  • Loyalty 360

Loyalty 360 to host a webinar that will share the latest approaches to quantifying marketing’s actual business impact, as well as the path to accelerate transformation in any marketing organization, and best practices from around the world...Read More

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