SAP to present a webinar that focuses on the challenge of consumer control, and the opportunity to develop meaningful relationships based on trust.
For most businesses, customer interaction has traditionally been a one-way street. With the arrival of mobile and social as fully-entrenched technologies, it is now a two-way street–complete with danger of oncoming traffic.
Today’s consumers are not only invited to speak, but they are empowered to actually affect a business’s reputation through feedback, whether it is....