The State of Best-in-Class Customer Experience Survey Report: Top Imperatives for Your 2019 & Beyond Marketing Strategy

  • March 08 2019
  • Resource: Research And Reports
  • Loyalty360 & SAP

Through a unique blend of content, networking, and research, Loyalty360 represents a community of the best voices and minds in the customer loyalty industry. As such, in partnership with SAP, we are thrilled to present our “The State of Best...Read More

Loyalty360 Executive Perspective: The Challenge of Personalization - A Qualitative Peer-Driven Perspective

  • October 03 2018
  • Resource: Research And Reports
  • Loyalty360 & SAP

Creating relevant and engaging experiences for customers might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. We...Read More

Loyalty360 Executive Perspective: The Ever-Changing State of the Modern Customer: How Customers are Changing and How Marketers Should Respond - A Qualitative Peer-Drive Perspective

  • September 05 2018
  • Resource: Research And Reports
  • Loyalty360 & SAP

The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in customer habits is among the most vital skills a marketer can possess. All forms of marketing are...Read More

Mastering Adaptive Customer Engagements

  • October 20 2014
  • Resource: Research And Reports
  • SAP

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape that brands control. Customers are absolutely in the driver’s seat, defining which channels they...Read More

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