SAP has just launched a new way for consumers to interact with businesses. enterprises interact with each other. Three months after its acquisition of Qualtrics, SAP has rolled out 10 new offerings that combine experience data (X-data) with operational data (O-data) to measure and improve the four core experiences of business: customer, employee, product, and brand. The rollout of this system sets a new standard in enterprise software.
The combination enables organizations to listen to the beliefs, emotions and intentions of....