Technology adoption is a serious challenge in today’s customer loyalty space. Brands have to figure out which technologies will benefit them and which providers they should choose. In addition, brands need to know how the size of their companies should play into their decisions regarding technology.
To gain insight on this issue, Loyalty360 recently spoke with Siddharth Taparia, Senior Vice President and Head of Strategic Ecosystem Marketing for SAP. In his position, Taparia works with brands of all sizes but pays special....