Engaging a Multi-Generational Customer Base: Strategies for Effective Loyalty Programs

  • December 19 2024
  • Resource: Daily News

Each generation of consumers have distinct preferences, expectations, and technological comfort levels in their buying journey. This makes the task of creating personalized, effective customer loyalty strategies more complex when you have a multi...Read More

Breaking Out of the Sea of Sameness: Experts Provide Actionable Advice for Brands on Loyalty Program Differentiation

  • October 02 2024
  • Resource: Daily News

In Loyalty360’s Brand Marketer Research: 2024 State of Customer Loyalty report, almost three out of four marketers (72%) believe there is a “sea of sameness” regarding customer loyalty programs, a slight increase over 2022&rsquo...Read More

Would You Like a Cookie? Expert Perspectives on Google’s Reversal and Third-Party Tracking Technology

  • August 06 2024
  • Resource: Daily News

In 2020, Google reported it would remove the tracking technology more commonly known as “cookies” from its widely used Chrome browser, raising concern among brand marketers and other digital advertisers. Companies and online...Read More

Loyalty360 Reads: Uber Advertising Forms Partnership with T-Mobile, C-Stores Must Leverage Shopper Data, and AZAL-Miles Loyalty Program Enhanced with New Platform

  • June 24 2024
  • Resource: Daily News

Rideshare Experience More Personalized with Uber Advertising and T-Mobile Partnership  Uber Advertising announced an exclusive partnership with T-Mobile that will bring the two together through Octopus Interactive, the Un-carrier’s...Read More

Customer Feedback Fuels Loyalty Program Success: Expert Advice for Brands

  • March 14 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members feel, their perspectives of the brand, what their expectations are, and if there are any...Read More

Next Generation Customer Loyalty: Experts Discuss Options, Trends, and Technologies – Part 2

  • February 29 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In this second installment, Loyalty360’s supplier members and loyalty strategy experts continue to discuss the technologies and strategies playing a key role in the future of customer loyalty, how AI — leveraged correctly &mdash...Read More

Next Generation Customer Loyalty: Experts Discuss Options, Trends, and Technologies – Part 1

  • February 29 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In a competitive marketplace crowded with a constant barrage of brand messaging, traditional customer loyalty programs are no longer going to cut it. As customer expectations for more customized rewards, experiences, and communications continue to...Read More

Loyalty360 Reads: Old Mutual and Comarch Launch Loyalty Program in Namibia, LiptonMart Plans Loyalty Program Amid Expansion, Burger King Offers Daily Deals for the Holidays

  • December 04 2023
  • Resource: Daily News

Old Mutual Partners with Comarch to Launch Loyalty Program in Namibia  The African financial services company Old Mutual has launched its customer loyalty program in Namibia. Powered by the global IT provider Comarch, Old Mutual Rewards...Read More

Loyalty Live: Comarch Q&A on Applying Data Science to Customer Loyalty

  • November 15 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to...Read More

New Data and Privacy Regulations in the U.S. Will Impact Brands — Are They Ready?

  • August 21 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to remain compliant and where to begin. With challenges...Read More

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