Corporate Social Responsibility Strategies Strengthen Customer Loyalty

  • October 18 2022
  • Resource: Daily News

As businesses look for more ways to engage with their customers, Corporate Social Responsibility becomes more than just a way to give back, it becomes a way to connect. When customers feel a brand is on board with their belief system, they...Read More

Loyalty Fraud and Gaming – What Brands Can Do to Combat the Fraudsters

  • March 28 2022
  • Resource: Daily News

Customer Loyalty programs and strategies are an excellent way to increase engagement and gain new customers, but they are also a gateway for scammers and fraud. Brands’ definitions of fraud can range significantly - from simply sharing a...Read More

The Goal of Personalization Getting Tougher for Brands

  • January 11 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions. Recently, Loyalty360 hosted a brand-only digital roundtable focused on...Read More

Loyalty360 Reads: November 15 | Jeep Wins 'Best SUV Lineup'; Deloitte Leads Regional Management to 100% Cloud; and More

  • November 15 2021
  • Resource: Daily News

Jeep Brand Wins 'Best SUV Lineup' The Jeep brand, known for its iconic and legendary 4x4 SUVs for the past 80 years, has been recognized as having the Best SUV Lineup by Newsweek as part of the publication's annual 2021 Auto Awards...Read More

How the Fuel and C-Store Industry is Responding to the Digital Acceleration

  • August 10 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Over the past 18 months, many brands survived a tumultuous time by leveraging the digital capabilities of their customer loyalty and rewards programs to maintain, and strengthen in some cases, their connection with consumers and provide a more...Read More

Look! Up in the sky. It’s Comarch Loyalty Cloud.

  • December 03 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

It doesn’t take a superhero to put together a successful brand loyalty program, although there are times when it may seem that you need to be faster than a speeding bullet, as well as more powerful than a locomotive. That was the motive...Read More

Fraud and the Customer Experience: Building Loyalty and Delivering Personalization While Protecting Consumer Data

  • November 20 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

Consumers expect a personalized experience from brands, and a majority now expect a brand to have a loyalty program offering. But when it comes to sharing the data needed to power those experiences, there is an ever-increasing concern from...Read More

Brands Focus on Corporate Social Responsibility, Strengthen Commitment to Sustainability | Loyalty360 Member Perspective

  • August 18 2020
  • Resource: Daily News

As many brands face new realities that include an array of various issues – from closing locations and re-opening, permanent closings, staff furloughs and new safety procedures — some have put the focus on sustainability on the back...Read More

Customer Retention and Loyalty Strategies | Bindu Gupta, Loyalty & Marketing Strategist at Comarch

  • July 15 2020
  • Resource: Daily News

Customer loyalty is important in normal times, but during the unprecedented times of a pandemic, loyalty to and from customers is paramount to success. It can not only show that you might be a brand customers value materially, but also that you...Read More

Grocers Pivot with a Focus on Digital Experience and Customer Loyalty | Loyalty360 Member Perspective

  • July 07 2020
  • Resource: Daily News

With more businesses focusing on digital to remain connected to customers that may be staying at home, grocers are also doubling down on digital to better serve, reward, and adapt to customers. “As the grocery space continues to evolve and...Read More

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