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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Each generation of consumers have distinct preferences, expectations, and technological comfort levels in their buying journey. This makes the task of creating personalized, effective customer loyalty strategies more complex when you have a multi...Read More
In Loyalty360’s Brand Marketer Research: 2024 State of Customer Loyalty report, almost three out of four marketers (72%) believe there is a “sea of sameness” regarding customer loyalty programs, a slight increase over 2022&rsquo...Read More
In 2020, Google reported it would remove the tracking technology more commonly known as “cookies” from its widely used Chrome browser, raising concern among brand marketers and other digital advertisers. Companies and online...Read More
Rideshare Experience More Personalized with Uber Advertising and T-Mobile Partnership Uber Advertising announced an exclusive partnership with T-Mobile that will bring the two together through Octopus Interactive, the Un-carrier’s...Read More
Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members feel, their perspectives of the brand, what their expectations are, and if there are any...Read More
In this second installment, Loyalty360’s supplier members and loyalty strategy experts continue to discuss the technologies and strategies playing a key role in the future of customer loyalty, how AI — leveraged correctly &mdash...Read More
In a competitive marketplace crowded with a constant barrage of brand messaging, traditional customer loyalty programs are no longer going to cut it. As customer expectations for more customized rewards, experiences, and communications continue to...Read More
Old Mutual Partners with Comarch to Launch Loyalty Program in Namibia The African financial services company Old Mutual has launched its customer loyalty program in Namibia. Powered by the global IT provider Comarch, Old Mutual Rewards...Read More
Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to...Read More
As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to remain compliant and where to begin. With challenges...Read More
October 22,2020
January 15,2020
May 04,2015