Loyalty360 Reads: Old Mutual and Comarch Launch Loyalty Program in Namibia, LiptonMart Plans Loyalty Program Amid Expansion, Burger King Offers Daily Deals for the Holidays

  • December 04 2023
  • Resource: Daily News

Old Mutual Partners with Comarch to Launch Loyalty Program in Namibia  The African financial services company Old Mutual has launched its customer loyalty program in Namibia. Powered by the global IT provider Comarch, Old Mutual Rewards...Read More

Loyalty Live: Comarch Q&A on Applying Data Science to Customer Loyalty

  • November 15 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to...Read More

New Data and Privacy Regulations in the U.S. Will Impact Brands — Are They Ready?

  • August 21 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to remain compliant and where to begin. With challenges...Read More

Loyalty360 Reads: Albertsons Offers Coupons, Sweepstakes in Gamified App, Flipkart Launches Premium Loyalty Membership, Virgin Active Unveils Healthy Lifestyle Rewards App

  • August 09 2023
  • Resource: Daily News

Albertsons Gamifies Summer Savings The popular grocer, Albertsons, is adding a fun way for loyalty members to earn points this summer. The new game on the membership app and website, Flavor Adventure, allows players to unlock minigames, new...Read More

Building Successful Brand-to-Brand Partnerships: Industry Leader Insights into the Challenges and Opportunities of Partnerships

  • June 07 2023
  • Resource: Daily News

For companies focused on bringing more value to their customers and loyalty program members, brand-to-brand partnerships are a growing area of interest. However, building successful partnerships can be challenging for even the most seasoned brands...Read More

Employee Impact on Customer Loyalty

  • March 02 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As the customer loyalty ecosystem expands more into digital environments and new technologies, these new elements provide a variety of benefits to loyalty programs. Changing technology continues to improve the loyalty environment, however...Read More

Adding Value to Everyday Life: Comarch’s Insights into Customer Loyalty

  • March 01 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As brands seek to build deeper relationships with their customers and differentiate themselves from competitors, “adding value” is a key consideration for marketers as we move deeper into the new year. Value can come in many forms, but...Read More

Beyond the TV Spot: Customer Loyalty’s Role in Super Bowl Marketing

  • February 08 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As the U.S. prepares for Super Bowl LVII, the marketing world is facing a shift in Super Bowl advertising. The coveted Half-Time TV spots — which cost millions of dollars for 30 seconds of time — were the focus of Super Bowl marketing...Read More

Loyalty360 Reads: December 28: Kroger Recognized for CSR, Black Angus Holds Charity Auction, and More

  • December 28 2022
  • Resource: Daily News

Kroger Named as One of Newsweek’s Most Responsible CompanyKroger has been recognized as one of “America’s Most Responsible Companies” by Newsweek, earning the distinction for the fourth consecutive year. The recognition was...Read More

Corporate Social Responsibility Strategies Strengthen Customer Loyalty

  • October 18 2022
  • Resource: Daily News

As businesses look for more ways to engage with their customers, Corporate Social Responsibility becomes more than just a way to give back, it becomes a way to connect. When customers feel a brand is on board with their belief system, they...Read More

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