Rideshare Experience More Personalized with Uber Advertising and T-Mobile Partnership
Uber Advertising announced an exclusive partnership with T-Mobile that will bring the two together through Octopus Interactive, the Un-carrier’s rideshare media network. The partnership will allow Uber’s JourneyTV to expand to 50K vehicles nationwide. JourneyTV allows riders to view the trip map as well as provides tailored recommendations for restaurants, activities, and more. First-party data informs the type of videos and ads....