CONTENT GALLERY

Personalization is one of the latest trends in loyalty programs, providing customers with offers and experiences customized to their unique brand interactions. Comarch developed a guide to help brands develop personalized loyalty strategies...Read More

New consumer behaviors have caused a shift in focus to availability over brand loyalty. Through studying how changing consumer psychology impacts buying decisions, brands can become customer-centric, connecting with their customers more...Read More

Uncovering the key to loyalty fraud preventionLoyalty programs continue to evolve as companies in different industries decide to launch their own schemes. With the progressing phaseout of 3rd-party cookies and strict data privacy legislation...Read More

Can you even say you know your customers without AI? How do you recognize your customers for their engagement when there are thousands (if not millions) of them? Customers want meaning. They want to have a sense that they are...Read More

Creating lasting customer loyalty with data-driven marketingIn this guide, we will explore the four main uses of AI and ML in loyalty marketing: Personalization, Chatbots, Gamification and Loyalty Fraud Prevention, as well as specific...Read More

Exploring the opportunities created by the prepayment, postpayment, and preordering models, the benefits of using artificial intelligence to predict the next purchase, and many ways of preventing fraudsters, this material reveals what’s next...Read More

One of the biggest problems in Loyalty Fraud is the lack of a formal definition. Organizations struggle to provide a universal explanation of what Loyalty Fraud means, as it can vary greatly depending on how a loyalty program is structured and how...Read More

Customer loyalty’ has taken on new meaning in the wake of the COVID-19 crisis. The traditional definition of loyalty is being challenged by the new normal, and needs to be redefined. At a time when consumers are more willing to switch brands...Read More

Gaining customer loyalty is absolutely crucial for B2B marketers. It helps to gain referrals and to create new cross-sell and up-sell opportunities. However, today it seems that they prioritize acquisition over retention. Most B2B marketers need...Read More

Hudson’s Bay, unknown to Dutch customers, was seeking a tool to acquire a large number of clients and reach out to them using highly personalized communications and services. In order to do so, the company wanted to collect data on customers...Read More