The Loyalty Fraud Handbook

  • April 26 2022
  • Resource: Research And Reports
  • The Comarch Team

Uncovering the key to loyalty fraud preventionLoyalty programs continue to evolve as companies in different industries decide to launch their own schemes. With the progressing phaseout of 3rd-party cookies and strict data privacy legislation...Read More

The Road to AI-Driven Tribal Segmentation

  • December 08 2021
  • Resource: Research And Reports
  • The Comarch Team

Can you even say you know your customers without AI? How do you recognize your customers for their engagement when there are thousands (if not millions) of them? Customers want meaning. They want to have a sense that they are...Read More

Retail Loyalty Programs: How to Maximize the Customer Experience with Comarch AI

  • March 26 2021
  • Resource: Research And Reports
  • The Comarch Team

Creating lasting customer loyalty with data-driven marketingIn this guide, we will explore the four main uses of AI and ML in loyalty marketing: Personalization, Chatbots, Gamification and Loyalty Fraud Prevention, as well as specific...Read More

Technologies to Improve Customer Engagement in the Oil & Gas Industry

  • March 23 2021
  • Resource: Research And Reports
  • The Comarch Team

Exploring the opportunities created by the prepayment, postpayment, and preordering models, the benefits of using artificial intelligence to predict the next purchase, and many ways of preventing fraudsters, this material reveals what’s next...Read More

Everything You Need to Know About Loyalty Fraud

  • November 23 2020
  • Resource: Research And Reports
  • The Comarch Team

One of the biggest problems in Loyalty Fraud is the lack of a formal definition. Organizations struggle to provide a universal explanation of what Loyalty Fraud means, as it can vary greatly depending on how a loyalty program is structured and how...Read More

A Guide To Building Customer-Centric Loyalty Programs: 16 Actionable Strategies

  • September 02 2020
  • Resource: Research And Reports
  • The Comarch Team

Customer loyalty’ has taken on new meaning in the wake of the COVID-19 crisis. The traditional definition of loyalty is being challenged by the new normal, and needs to be redefined. At a time when consumers are more willing to switch brands...Read More

B2B Loyalty & Engagement Programs - Do They Really Work?

  • June 07 2018
  • Resource: Research And Reports
  • The Comarch Team

Gaining customer loyalty is absolutely crucial for B2B marketers. It helps to gain referrals and to create new cross-sell and up-sell opportunities. However, today it seems that they prioritize acquisition over retention. Most B2B marketers need...Read More

Comarch Loyalty Management: Implementation at Hudson's Bay Company

  • December 14 2017
  • Resource: Research And Reports
  • The Comarch Team

Hudson’s Bay, unknown to Dutch customers, was seeking a tool to acquire a large number of clients and reach out to them using highly personalized communications and services. In order to do so, the company wanted to collect data on customers...Read More

Gamification...What's Next?

  • November 28 2016
  • Resource: Research And Reports
  • The Comarch Team

Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies. This white paper examines the connection...Read More