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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Gaining customer loyalty is absolutely crucial for B2B marketers. It helps to gain referrals and to create new cross-sell and up-sell opportunities. However, today it seems that they prioritize acquisition over retention. Most B2B marketers need...Read More
Hudson’s Bay, unknown to Dutch customers, was seeking a tool to acquire a large number of clients and reach out to them using highly personalized communications and services. In order to do so, the company wanted to collect data on customers...Read More
Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies. This white paper examines the connection...Read More