B2B Loyalty & Engagement Programs - Do They Really Work?

  • June 07 2018
  • Resource: Research And Reports
  • The Comarch Team

Gaining customer loyalty is absolutely crucial for B2B marketers. It helps to gain referrals and to create new cross-sell and up-sell opportunities. However, today it seems that they prioritize acquisition over retention. Most B2B marketers need...Read More

Comarch Loyalty Management: Implementation at Hudson's Bay Company

  • December 14 2017
  • Resource: Research And Reports
  • The Comarch Team

Hudson’s Bay, unknown to Dutch customers, was seeking a tool to acquire a large number of clients and reach out to them using highly personalized communications and services. In order to do so, the company wanted to collect data on customers...Read More

Gamification...What's Next?

  • November 28 2016
  • Resource: Research And Reports
  • The Comarch Team

Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies. This white paper examines the connection...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?