CONTENT GALLERY

76% of customers claim they are frustrated by content that lacks personalization. We live in a world where technology is a catalyst for customer experience. With the explosion of artificial intelligence at every brand’s doorstep, AI is no...Read More

Is your loyalty program profitable? Download Comarch’s e-book to find out! It’s a comprehensive guide to loyalty ROI that will show you how to calculate your rewards program’s effectiveness and boost customer loyalty. Featuring...Read More

New research suggests that loyalty transactions can make up for as much as 50-70% of all gas station sales. But fuel loyalty isn’t possible without the right tools to build a rewards program. As proven by Comarch and ENOC’s cooperation...Read More

Personalization is one of the latest trends in loyalty programs, providing customers with offers and experiences customized to their unique brand interactions. Comarch developed a guide to help brands develop personalized loyalty strategies...Read More

New consumer behaviors have caused a shift in focus to availability over brand loyalty. Through studying how changing consumer psychology impacts buying decisions, brands can become customer-centric, connecting with their customers more...Read More

Uncovering the key to loyalty fraud preventionLoyalty programs continue to evolve as companies in different industries decide to launch their own schemes. With the progressing phaseout of 3rd-party cookies and strict data privacy legislation...Read More

Can you even say you know your customers without AI? How do you recognize your customers for their engagement when there are thousands (if not millions) of them? Customers want meaning. They want to have a sense that they are...Read More

Creating lasting customer loyalty with data-driven marketingIn this guide, we will explore the four main uses of AI and ML in loyalty marketing: Personalization, Chatbots, Gamification and Loyalty Fraud Prevention, as well as specific...Read More

Exploring the opportunities created by the prepayment, postpayment, and preordering models, the benefits of using artificial intelligence to predict the next purchase, and many ways of preventing fraudsters, this material reveals what’s next...Read More

One of the biggest problems in Loyalty Fraud is the lack of a formal definition. Organizations struggle to provide a universal explanation of what Loyalty Fraud means, as it can vary greatly depending on how a loyalty program is structured and how...Read More