FSAstore.com, an e-commerce marketplace that sells products eligible for flexible spending accounts, has gained 1 million subscribers as a result of using Zinrelo’s loyalty rewards platform to drive its loyalty program.
Companies tend to spend an inordinate share of their marketing budgets on campaigns that seek customer acquisition. The focus on acquisition overlooks the fact that the rate of customer attrition after first purchase is substantial. FSAstore has decided, instead, to prioritize customer retention by offering....