PRN Retains Partnership with VPharma
PRN, which is part of the STRATACACHE family of marketing technology companies, has announced that its pharmacy-focused division, iDklic, and partner VPharma have agreed to a three-year extension and upgrade of their current point-of-sale communication contract, reflecting VPharma’s trust in iDklic’s Pharmaseen solution. As part of the extension agreement, iDklic will add and manage sensors in the pharmacy network, gathering deep shopper insights to optimize screen content.
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