Zinrelo is a technology company that specializes in loyalty rewards programs. Samir Palnitkar is the founder of Zinrelo and a serial entrepreneur who has executed four successful startups prior to Zinrelo. He has more than 20 years of industry experience, has been awarded five technology patents, and has written two technical books. Palnitkar talked to Loyalty360 about how his company helps brands with loyalty programs and the overarching concept of customer loyalty. Why would a customer be more likely to be loyal to your....

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