Loyalty marketers everywhere usually never have a problem with collecting data, but distilling it to find the best quantity and quality poses a challenge to many.
Loyalty360 talked to Emil Sarkissian, CEO of Loyalty Methods, a Rythmos company, about this point of customer data and loyalty programs.
What are the biggest opportunities/challenges for brands and marketers today? If you could recommend one thing to a client (or prospective client), what would it be?
Sarkissian: Today’s winners are the companies with the....