We all know that loyalty programs help boost customer retention and lifetime spend. What often goes unconsidered is that they also contribute to the bottom line by connecting the dots of customer behavior. To outperform in all these areas, Wrigleyville Sports, which offers a host of Chicago Cubs licensed items, has implemented Zinrelo’s technology to run its loyalty rewards program.   Wrigleyville is using the Zinrelo suite of solutions to improve several KPIs, one of which is email open rate. The company has seen that emails....

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