Following a successful pilot, The Vitamin Shoppe is now offering an expanded version of its Healthy Awards loyalty program to all customers. The program has three tiers, enabling customers to earn awards up to 50 percent faster as they move from bronze to silver or silver to gold, based on their annual spend.
“The customer relationship is the cornerstone of The Vitamin Shoppe’s reinvention,” says Sharon Leite, CEO. “With over 90 percent of the company’s sales coming from Healthy Awards members, we are....