Leighton Scarlett, VP of Product at Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, told Loyalty360 that the company’s mission is to bridge the gap between offline and online marketing. That mission, which is ongoing, has led to notable innovation and successl so far, evidenced by Zigglio being named Facebook’s 2017 Accelerator Program winner. What is Zigglio all about and how did it create such positive disruption? Scarlett shared the genesis of Zigglio. ....

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