Creating emotional connections with customers is a surefire way to earn brand loyalty.
For online apparel and footwear retailer Zappos, that goal is apparent in its business model as well as its Zappos for Good charitable arm.
Loyalty360 talked to Steven Bautista, the head of charity at Zappos, to find out more about Zappos for Good.
Many loyalty marketers we talk to say that having a charitable aspect attached to their respective companies can form an emotional bond with customers. Has this been the case for Zappos and Zappos for....