Yesway, a convenience store chain with a total of 70 locations in Iowa, Texas, Oklahoma, and Kansas, recently launched a new customer loyalty program, Yesway Rewards, that offers points for each dollar spent on fuel or in-store merchandise.
Loyalty360 talked to Darrin Samaha, vice president and brand manager at Yesway to learn more about the program and the company’s views on customer loyalty.
Has Yesway ever had a loyalty program before this; what are its goals with the new program from a customer engagement/customer experience....