Back in January, Augeo Marketing CMO Ken Greer offered Loyalty360 an unequivocal response to the following question: “Do you think Macy’s is on the right path to regain brand loyalty since it has fallen on hard times in recent years?”
“In a word, NO!” Greer said at the time. “Don’t count on Macy’s or any current competitor to be inventive enough to bring us the next generation of ‘department store’ retailing. YES! Closing stores, streamlining operations, choosing locations....