Earlier this week, we looked at Wyndham Rewards’ big win in the U.S. News & World Report’s hospitality category, a victory that had eluded the program a year ago and is its first since the program’s revamp last May.
Wyndham has received extensive praise for the program’s simplistic design; a design that can be attributed in large part to Noah Brodsky, the brand’s SVP of worldwide loyalty and engagement. Loyalty360 talked to Brodsky about the program, and why the U.S. News & World Report found....