There are reportedly some big changes coming to Australia’s loyalty program landscape. And even though the changes might prove to be ultimately beneficial to the customer experience in the long run, some traditional consumer behaviors might be disrupted in the meantime.
That’s a chance that Woolworths seems to be willing to take, however, as it will soon no longer offer Qantas Frequent Flyer points in conjunction with its popular “Everyday Rewards” loyalty program.
The move comes as part of a rebranding effort that....